Group Lotus - the Proton-owned manufacturer of Lotus road cars - has just bought a stake in the former Renault F1 Team, also becoming title sponsor in the process. The move coincides with Renault selling its share in the outfit, although the French firm will continue to supply engines to the newly renamed Lotus Renault GP Team.
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| Lotus Renault GP Team - 2011 Livery |
A black and gold livery has been revealed too, which harks back to the cigarette-sponsored Lotus F1 cars of the 1970s and 1980s. It might look striking, but why the team would want to give free subliminal advertising to a tobacco company is anyone’s guess.
Confusingly Lotus Racing, which competed for the first time during 2010 but is nothing to do with Group Lotus, has already announced a couple of significant changes for next season: not only will it be switching from Cosworth to Renault power, but it will also be painting its cars black and gold. What a coincidence.
To make matters even more complicated Lotus Racing has, according to the official FIA 2011 Formula 1 entry list, now rebranded itself as Team Lotus and intends to race under the Lotus Renault name.
However, Group Lotus is claiming that Lotus Racing / Team Lotus / Lotus Renault (take your pick) was only using the Lotus moniker under licence this year, but that licence has now been revoked.
Consequently Team Lotus and Group Lotus are now involved in an escalating battle for the right to continue using the name. But with neither side looking likely to back down, the dispute will probably end up being resolved by the UK High Court sometime in the new year.
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